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Runnings, a retail chain with nearly 90 physical locations across the US, wanted to introduce a curbside pickup option. Curbside pickup provides customers with a quick, convenient, and contactless way to collect their orders without leaving their vehicles.
They also wanted to optimize the in-store pickup process. The checkout flow required customers to walk into the store, verify their order, print and sign an invoice, and collect their items—making true curbside delivery impractical. If a customer declined part of their order, staff needed to adjust quantities, reprint the invoice, and repeat the process, often walking back and forth between the store and the parking lot.
This manual workflow caused frustration for both customers and store staff. It slowed down operations, created logistical headaches, and prevented the company from offering the convenient, contactless pickup experience shoppers expect today.
Runnings partnered with Vaimo to deliver a lightweight, flexible mobile app that enabled curbside pickup without requiring changes to their existing Adobe Commerce platform. Vaimo built a custom Android application using Adobe AppBuilder, allowing store associates to meet customers at their vehicles, verify orders, adjust quantities in real time, and capture digital signatures in a single, streamlined flow.
The solution follows a composable commerce approach, keeping the app decoupled and future-proof while remaining fully compatible with Adobe Commerce APIs, enabling fast updates and long-term flexibility.
Key features include:
Android tablet app for curbside use
Secure AppBuilder authentication with Adobe Commerce
Accessible, admin-familiar UI built with React Spectrum
Digital signature capture to eliminate paper invoices
Real-time quantity adjustments at pickup
“Working with Vaimo has significantly streamlined our operations, improved customer experience, and positioned us to confidently expand our digital curbside delivery processes across all locations.”
Terry Kriz
Director, Information Services at Runnings
Shorter delivery
Vaimo delivered the solution in just 350 hours, down from the projected 600 hours
Time saved
Average pickup process time reduced from 15 minutes to 10 minutes
Happier customers
Increased operational efficiency and customer satisfaction
Since launching, Runnings has seen immediate improvements in both operational efficiency and customer satisfaction. The elimination of paper forms has saved time and resources, while the improved pickup process has made curbside delivery a viable, scalable option across store locations.
Moreover, Runnings didn’t just get a better curbside experience, they got it 42% faster than planned. Vaimo delivered the solution in just 350 hours, smashing the original 600-hour estimate.
These results underscore how custom app development can support innovation in physical retail environments by extending ecommerce platforms beyond the screen.
So what’s next? Runnings plans to roll out the mobile application to all in-store pickup operations across its retail footprint. The long-term goal: a fully digitalized, paper-free pickup experience—delivered through a composable architecture that can evolve with the business.
PJ Utsi, Co-Founder & Chief Creative Officer at Vaimo
PJ Utsi is co-founder and responsible for driving the company’s commercial strategy and growth.
