Positioning Lippert’s full scale, innovation, and expertise through a modern, headless corporate website.
Lippert is a global manufacturing leader operating across the RV, marine, automotive, rail, and housing sectors. While much of Lippert’s brand is known in the aftermarket space, its business with OEMs and commercial clients represents a major share of its revenue—and a cornerstone of its long-term growth strategy.
As Lippert expanded internationally and continued acquiring companies across categories and geographies, it became clear that the corporate website no longer reflected the scale or sophistication of the business. Inconsistent design, outdated content, and a fragmented site structure made it difficult for partners to understand what Lippert does—and why they should work with them.
The brief was clear: Create a modern corporate site that reflects Lippert’s capabilities, culture, and global footprint. The site needed to serve OEMs, B2B buyers, prospective partners, and investors—while also reinforcing Lippert’s purpose-driven mission and innovation agenda.
Unlike Lippert.com (focused on commerce), the corporate site needed to be editorial in nature, optimized for search and storytelling, and easy for internal teams to update.
Lippert also wanted a fast, flexible, and future-ready platform that could scale to multiple regions and business units—supporting content localization and modular storytelling.
Vaimo led the strategy, UX design, and technical implementation of the new corporate.lippert.com—a digital flagship designed to inspire trust, drive inbound interest, and support the company’s B2B growth goals.Built as a headless frontend using Nuxt.js and Contentful CMS, the site enables Lippert to create dynamic, on-brand content with flexibility and speed—without relying on developers for every update.
A fully reimagined corporate.lippert.com site for B2B, OEM, and investor audiences
Built on a modern headless stack: Nuxt.js frontend + Contentful CMS
Clear user journeys for OEMs, career seekers, partners, and media
Optimized for international rollout, modular content, and regional teams
Content infrastructure aligned with Lippert’s future platform strategy
Launch completed in parallel with other Lippert.com workstreams
This corporate site directly supports Lippert’s strategic priorities around:
Global OEM growth and brand visibility
Attracting strategic partners and showcasing innovation
Differentiating the Lippert brand in a competitive market
Supporting international expansion and content localization
Reducing reliance on developer teams for content publishing
The site is a core part of Lippert’s broader digital ecosystem, linked through strategy, design, and shared data architecture with the B2C and Dealer platforms.
Strategy, UX & Implementation: Vaimo
Client Stakeholders: Lippert Marketing, OEM Sales, Global Expansion Team
Platform: Nuxt.js frontend with Contentful CMS backend
Future Stack: Connected search via Algolia, regionalization rollout via Contentful locales
PJ Utsi, Co-Founder & Chief Creative Officer at Vaimo
PJ Utsi is co-founder and responsible for driving the company’s commercial strategy and growth.
