Bringing self-service, ecommerce, and support into one seamless, scalable environment.
Lippert is a global manufacturer operating across 140+ facilities with over 10,000 employees. Their product portfolio spans 50+ brands and serves industries including RV, marine, housing, automotive, and rail. One of Lippert’s most critical customer groups is its network of over 2,200 dealers — a mix of OEMs, installers, and aftermarket partners who rely on Lippert for parts, warranty support, and service.
This customer segment represents a major share of Lippert’s revenue — and a prime opportunity for digital transformation.
Lippert’s dealer-facing experience had been split across multiple disconnected systems: a legacy storefront, a separate support portal, email-driven warranty workflows, and multiple login processes. This fragmentation created friction for dealers when placing repeat orders, tracking cases, or managing invoices — slowing down their business and increasing the strain on Lippert’s internal teams.
With dealers operating on thin margins and tight schedules, every wasted minute directly impacts their bottom line. The goal was clear: make it dramatically easier to do business with Lippert by consolidating functionality into one streamlined platform, improving speed and transparency for dealers, and reducing the cost-to-serve through self-service and automation.
Vaimo partnered with Lippert to design and implement Phase 1 of the new Dealer Digital Experience, delivering the new Business.Lippert.com platform as the central gateway for dealers.Collaborating with stakeholders across marketing, customer care, eCommerce, supply chain, and IT, we:
Defined the solution architecture and user experience.
Led UX/UI design, ensuring the interface reflected real dealer workflows.
Built the core commerce, account, and support functionality.
Phase 1 lays the groundwork for future enhancements including warranty automation, VIN-based parts lookup, advanced quoting tools, and AI-powered search.
One modern entry point — Business.Lippert.com now serves as the unified dealer portal.
Personalized Dealer Dashboard — central access to orders, invoices, warranties, and promotions.
Faster ordering workflows — quick-order tools, customizable parts lists, and improved checkout.
Transparency by default — real-time stock, pricing, and delivery estimates.
Platform built for expansion — designed to support Lippert’s future dealer-focused initiatives.
The Dealer Digital Experience is a core pillar of Lippert’s broader transformation strategy:
Make it easier to do business with Lippert.
Modernize the dealer experience with intuitive, digital-first tools.
Reduce operational costs through self-service and automation.
Enable rapid integration of future acquisitions into the dealer ecosystem.
This initiative directly supports Lippert’s global website consolidation and long-term digital transformation roadmap.
Strategy, UX & Implementation: Vaimo
Client Stakeholders: Lippert Digital, Marketing, Supply Chain, Customer Support, Aftermarket
Partner: Kenway Consulting (Salesforce integration & warranty UX)
Tech Stack: Adobe Commerce, Hyvä, Salesforce, Manhattan OMS (in progress)
PJ Utsi, Co-Founder & Chief Creative Officer at Vaimo
PJ Utsi is co-founder and responsible for driving the company’s commercial strategy and growth.
