Vaimo built a premium ecommerce solution that is designed to grow with the brand
The client
Byredo is a Swedish luxury lifestyle brand best known for its refined fragrances, as well as a broader range of products spanning beauty, leather goods, and accessories.
The challenge
Byredo wanted to know how to balance storytelling and commerce without diluting brand expression, and deliver premium performance across markets and devices
What we did
Vaimo built a luxury experience that fits Byredo's needs for global scale, with a fast and stable foundation and a modular setup enabling long-term evolution.
As a globally recognized contemporary luxury brand active in Europe, the US and Asia, Byredo wanted to avoid having to default to a single-market template. They operate differently across their different markets, highlighting heritage in Europe while focusing on a performance-driven approach in the US.
Vaimo delivered a digital experience that meets top-tier luxury expectations and is aligned with brand expression. The execution standards were high: pixel-accurate frontend implementation, premium design fidelity across breakpoints, performance treated as part of brand perception and zero tolerance for generic templates.
The technology had a solid foundation:
CMS: Contentful
Commerce: Adobe Commerce
Frontend: Next.js on Alokai
Search: Klevu
CRM & Marketing Automation: Emarsys
Byredo's customers enjoy a seamless luxury experience, whether online or in-store. This also translated into concrete numbers, with a significant sales increase.
With performance treated as part of the brand, Byredo is now recognized internally as the leading digital commerce experience within the group.