Gone are the days of clicking links. Shoppers are now getting answers and recommendations from platforms like ChatGPT, Google’s AI Overviews, Perplexity.ai, Claude, and Bing Copilot. It seems like in just a few short months, the rules of SEO and now, GEO (generative engine optimization), changed completely. Our readiness audits help you understand where you improve your website, including generative search visibility, content quality, user experience, and site performance.
Staying competitive in SEO/GEO requires authority (backlinks), relevance (quality content), and accessibility (strong technical SEO). If a site is technically sound, this means there are no issues with pages being crawled or indexed. If there’s any technical concern, it’s performance. That leaves content as the weakest of the three pillars today.
Authority via backlinks
- Growing backlink profile
- Acquisition of new domains
- Brand halo growing
- Dedicated link-building actions
Relevance via quality content
- Good PDP content
- Content on categories
- Consistent blog content
- Support recrawls and attract traffic
Technology via performance
- Good indexation
- Very strong technical SEO/GEO foundation
- Constant monitoring
- Performance
By focusing on the intersection of commerce, customer experience, and technology, we can deliver a full overview based on your needs.
GEO-Ready Audit
We go beyond technical SEO/GEO and include content and a long-term growth strategy based on competitor analysis, for a comprehensive and holistic approach to organic traffic growth.
What you get
- Prioritized list of action items for development
- Reports from SEO audits and GSC/Bing tools Webmaster Tools analysis
- Competitor benchmark report
Content Audit
We offer a strategic review of your website’s product, category, and informational content to evaluate how well it aligns with GEO/SEO best practices and the user intent of your customers.
What you get
- Content audit with GEO/SEO insights
- Keyword mapping tailored to buyer intent
- Meta and heading structure guidance
UX/UI Audit
We offer a UX/UI-focused evaluation of your website’s layout, navigation, design, accessibility, and user interactions to ensure a seamless and conversion-friendly experience.
What you get
- UX/UI audit for design, nav, and mobile
- Layout and interaction improvement tips
- Accessibility checks per WCAG/ecommerce standards
Performance Audit
We evaluate your website’s speed, responsiveness, and technical efficiency to ensure optimal user experience, performance, GEO/SEO rankings, and search engine crawlability.
What you get
- Site speed audit with CWV benchmarks
- Server, script, and media diagnostics
- Technical recommendations for improving load times, caching, and overall performance
Our approach centers on assessing, aligning, optimizing, and monitoring to ensure that we meet your expectations on expectations, timeline, and budget
Analyze
In-depth platform assessment, audits, research, checklists
Prioritize
Evaluation around meaningful, categorized and condensed results
Report
Prioritized list of projects, action items and quick win fixes
Implement
Our developers implement fixes and optimizations
Monitor
Monthly monitoring to prevent regression and keep the momentum
We hosted a masterclass webinar all about GEO. This masterclass covered:
What is GEO and how it differs from SEO
How to make sure your brand gets recommended above others in AI search
How to track and assess your content’s impact in AI search
Watch the recording below!
Since 2009, we have years of hands-on engineering for digital brands and retailers. We don’t just give you SEO recommendations, we make them actionable. We have a deep understanding of your platform’s technical limitations and capabilities, and we implement the improvements together with your tech team.
We measure real-world impact in tools like GA4, Adobe Analytics, or your preferred stack.
We link SEO work directly to business goals, whether that’s sales, conversions, or product discoverability.
Niclas Cullberg, Strategy Consultant at Vaimo
Vaimo’s GEO audit will give you more insight. Reach out to Niclas Cullberg, Strategy Consultant, directly at niclas.cullberg@vaimo.com.