We’ll break down the biggest reasons CDPs underdeliver, from missing data strategies and identity management issues to trying to do too much at once. You’ll leave with a clear view of what’s getting in the way and how to set the right foundation for success.

Not all use cases are created equal. Learn how to prioritize the ones that actually move the needle, phase your approach to avoid spreading too thin, and see real-world examples of quick wins like cart abandonment flows, welcome programs, and cross-sell tactics.

We’ll show where personalization delivers the most value, how to measure performance with the right KPIs and testing, and why change management matters more than most teams expect. You’ll walk away with a roadmap to keep proving and growing revenue impact.