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Online Masterclass
Following strong demand from our European audience, we're bringing this Masterclass to the US. Managing a portfolio of brands used to be a challenge of consistency and control. Today, it is something more urgent. AI has fundamentally changed how customers discover, evaluate, and choose brands. In a world where a conversational query replaces a search result, and a recommendation replaces a product listing, the question is no longer whether your brands are well-managed. It is whether they are even part of the conversation.
In this Vaimo Masterclass, PJ Utsi of Vaimo and Elisabeth Clark of Lippert explore what multi-brand strategy actually requires in the age of AI, and how forward-thinking organizations are turning a complex portfolio into a competitive advantage.
Understand why AI discoverability has made brand clarity a commercial priority, not just a marketing one
Learn how leading enterprises build modular, scalable frameworks that serve each brand's identity while sharing infrastructure
Walk away with a practical perspective on moving from fragmented brand management toward a networked portfolio
The shift
How AI, personalization and conversational commerce are redrawing the rules of brand visibility and discovery
The opportunity
What it looks like to build an LLM-optimized brand portfolio, and how the best multi-brand organizations are already doing it
The tension
How to navigate the gap between internal complexity and the seamless customer reality your brands need to deliver
Real-world experience
How enterprise organizations navigate the practical realities of multi-brand digital management, from governance to brand clarity at scale
Old rules vs new rules
What multi-brand strategy looked like before AI, what has changed, and what principles still hold true today
PJ Utsi, Co-Founder & Chief Creative Officer
As a digital commerce enthusiast with a creative heart and a technological mind, PJ has been at the forefront of multi-brand strategy, AI and retail transformation for years. He has witnessed how AI can revolutionize the shopping experiences, and has shared his insights as an action-oriented strategist and tech evangelist with a wide audience. He believes magic happens when you combine cutting-edge AI with genuine human connection.
Elisabeth Clark, Director of Web Strategy & Experience, Lippert
Elisabeth Clark is Director of Web Strategy and Experience at Lippert, leading the digital presence for over 50 websites. Since 2021, she has led Lippert’s Global Website Project, evolving multi-brand strategy into a connected portfolio powered by shared data and storytelling. Her work centers on scalable frameworks that strengthen brand clarity and support AI discoverability, with a clear goal of making the business easier to engage with.