Register now!
Online Masterclass
Online Masterclass
Discovery is changing. But are you ready for what happens after customer intent?
AI is quickly changing how customers discover products. But the real difference happens when an AI agent needs to validate data, interact with your systems, and complete a transaction on behalf of a customer.
That’s the layer most organizations aren’t prepared for.
In this masterclass, Vaimo and Bluestone PIM break down what the agent-driven transaction journey actually looks like and what it means for your business.
Learn how to treat the AI agent user journey
Turn AI from a visitor to a buyer
Build and power your own agents
AI-ready product data
Ensure AI agents can access and validate your product data, without breaking your existing architecture.
Secure the agent experience
Enable secure, reliable agent-driven transactions across commerce platforms and backend systems.
Enable external agents
Support external AI agents (like ChatGPT or Google experiences) without losing control of your brand or margins.
Own the agent experience
Embed your own AI agents into owned channels to drive efficiency and new revenue streams.
Future-proof your tech stack
Prepare your organization and tech stack for agent-driven revenue before your competitors do.
Henrik Feld-Jakobsen
Henrik Feld-Jakobsen is Chief Strategy Officer at Vaimo, where he leads strategy, experience consulting, and the company’s AI and Agentic Commerce initiatives. He has been part of digital commerce since the early omni-channel days, helping organizations navigate multiple waves of trends and distinguish lasting commercial value from short-lived hype. A hands-on practitioner, Henrik works closely with clients across commerce, content, data, and activation, focusing clearly on translating new channels and technologies into business value.
Morten Næss
Morten Næss is Chief Product and Innovation Officer at Bluestone PIM, leading product strategy for a composable, API-first PIM platform used by global brands. With over 20 years in e-commerce and SaaS, he specializes in modern architectures, MACH principles, and scalable product data foundations that enable long-term growth.
Alec Bedzir
Alec Bedzir has 17 years of experience in engineering and technical architecture, helping more than 50 brands design and scale complex commerce ecosystems. His work focuses on agentic commerce patterns and introducing autonomous AI responsibly into modern architectures to drive practical, scalable innovation.
Last time, we explored what agentic commerce really is, what’s practical today, and what organizations should be preparing for next.
Our very own Chief Strategy Officer, Henrik Feld-Jakobsen, talks about how agentic systems are reshaping customer journeys and redefining digital commerce. Find out how to turn agentic commerce into a comeptitive advantage for your business.
Henrik Feld-Jakobsen, Chief Strategy Officer at Vaimo
We work hand-in-hand with you to evaluate your data maturity, platform capabilities, and AI readiness.
Architecting for agentic commerce: A CTO’s guide to the next-generation stack
AI agents are becoming primary actors in commerce, requiring platforms that serve both human customers and autonomous agents. This guide outlines the technical foundations CTOs need to architect for agentic channels.
Enter the agentic brand: How agentic commerce transforms multi-brand experiences
In October, I attended the Retail Hive Exchange conference. While AI featured heavily, what stayed with me wasn’t the technology itself; it was the underlying tensions leaders were grappling with.
What is agentic commerce? Read about the next revolution in digital shopping
We’ve watched two major shifts reshape commerce in the past century. First came catalogs and telephones; suddenly you could shop without leaving home. Then the internet arrived and browsers became our window into endless digital stores.
You asked, we listened. We're now offering an exclusive subscription to our Masterclasses. Sign up, and we will auto-enroll you in our Masterclasses. Can't make it? No biggie! We will send you a recording to your mailbox.