Discover how AI and clean product data are revolutionising product discovery in this webinar — exploring the shift from outdated SEO to intent-driven, omnichannel commerce experiences.

At the webinar Justin Thomas, the VP of Sales for EMEA North at Akeneo, and P.J Utsi, Chief Creative Officer at Vaimo spoke about today’s digital commerce landscape being redefined by AI. Traditional keyword-based SEO is no longer sufficient to meet the expectations of customers who use conversational search, demand seamless omnichannel experiences, and expect highly relevant product recommendations. The topic of the webinar highlights how AI is reshaping product discovery and conversion, and how structured product data is the critical foundation behind it.

Key takeaways:

• Unpack the failures of traditional SEO and the frustrations it creates for modern shoppers.

• Explore how AI-driven search addresses these gaps by interpreting shopper intent—not just keywords.

• Share real-world case studies: Amazon’s Rufus and Sephora’s Virtual Artist, Color Match, and AI enhanced SEO strategies.

• Demonstrate how AI closes the loop on customer feedback, refining product content in real time based on review patterns, sentiment, and trends.

• Conclude with a practical 5-step framework to get your product data AI-ready: audit, standardise, centralise, train, and govern.