Snowy Mountains

PIM - Product information management

One PIM system to rule all your product data

Are you curious about what a PIM system can do for your business? More and more merchants come to us with a need to improve their internal processes around product information management systems and to find a way to provide more consistent product information to end customers.

A PIM system helps ecommerce businesses collect, enrich, and store their product information in one place. A PIM system becomes the single source of truth for product data, helping align all teams and departments around a shared platform.

Once in the PIM system, the product information can be published effectively through multiple sales channels.

Our PIM success stories

Discover how our clients have thrived with a single source of truth

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Kekkilä-BVB

Kekkilä-BVB, a leading company in the horticulture industry, provides growing media products and services to over 100 countries worldwide.

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Normet

Normet, based in Iisalmi, Finland, is a global technology leader in underground mining, tunneling, and civil engineering projects. Operating in over 50 locations across 30 countries

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BAUHAUS - Last Mile

BAUHAUS, a leading home improvement and gardening retailer based in Sweden, operates in both the B2C and B2B sectors. Founded in 1960 in Germany, it has become Europe’s #1 DIY retailer, with 250+ stores spread across the continent.

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How Vaimo boosts online sales using a PIM system
Meet the Vaimo PIM Connector

A PIM system goes together with commercetools like butter on a roll. Vaimo built a microservice to simplify this integration, with the Vaimo PIM Connector for Akeneo and commercetools.

With Vaimo´s new microservice, brands with an existing Akeneo PIM installation can migrate the model structure and content with the push of a button. With the Vaimo PIM Connector, you can immediately set up a complete catalog from an empty commercetools instance.

Vaimo partners with Akeneo and commercetools to bring digital commerce businesses the best-of-breed platforms and tools. The new Vaimo PIM Connector microservice ensures a seamless experience for companies using services by Akeneo and commercetools.

The Vaimo PIM Connector
Questions?→We've got you covered→
PIM FAQs

The PIM system integrates data from your PLM (product lifecycle management), CRM customer relationship management, ERP (enterprise resource planning), and other systems. The PIM system processes the data simultaneously and eliminates the need to enter or update information manually. This decreases errors and redundant tasks.

The PIM imports data through XLSX and CSV files and pre-built connectors.

Your product data is onboarded directly from suppliers in your format.

The PIM connects to DAM systems for images, videos, and documents.

Your staff then distributes your product information into catalogs and connects the catalogs to channels. From there, your staff organizes the data in a manner that various departments can easily digest. This helps your teams obtain the product information as fast as possible. This also boosts productivity by decreasing bottlenecks and eliminating data silos.

- Sales teams that need both accurate and updated product data at all times

- Ecommerce managers that need to provide the latest content updates and ensure a consistent and quality UX (user experience), all while increasing conversion rates

- Marketing teams that need to create and modify campaigns across multiple channels

- Your shoppers who want up-to-date and descriptive product information

A PIM system is perfect for your company if you relate to the following:

- You handle complex product content and product relationships

- You have a high number of stock-keeping units (SKUs)

- You sell products and services through multiple channels

- You collect data from multiple suppliers

- You require accurate product information for use by multiple teams

- Your teams face an abundance of repetitive or manual tasks

- You expand or update product offerings several times per year

An expert integration is needed to secure the proper communication between a PIM system and target systems. Directing data to your target systems is an exact science because the data structure differs across systems. This means that the raw data from various systems does not fulfill the minimum requirements of a PIM system.

A PIM system does not recognize configuration attributes, nor does it possess the ability to tweak them. An expert integration ensures that your PIM system speaks the same language as all your other systems that feed it data. At Vaimo, we have broad experience integrating PIM systems with your ecommerce platform. Our expert teams deploy integrations across industries in the B2B, D2C, and B2C arenas.

What are the benefits of a PIM system?

A single point of storage

A single point of storage for all of your product information that can be used across different platforms, mobile applications, point of sales, and any other system within your infrastructure

A solid integration

A solid integration that will update your ecommerce platform with product data, with the bonus of freeing up your ecommerce platform’s resources

Diverse types of data

A great advantage to an omnichannel merchant that sells products with different types of data (specifications like sizes, colors, technical details, and more)

User-friendly environment

A more user-friendly environment than a typical ecommerce platform can provide for content management teams

Enter data only once

The opportunity to enter product data into your PIM system only once; it’s not necessary to repeat the process with other systems, as every platform in your infrastructure will use the same data

Vaimo has a strategic partnership with Akeneo and Bluestone PIM market leaders for PIM software and cross-channel commerce solutions.

We can provide merchants with the best PIM solution depending on their needs, preferences, and budget, whether the open-source Akeneo platform or the Bluestone PIM platform. Our in-house experience with various ecommerce platforms and other backend systems means we can take on PIM projects with platforms like Demandware, Shopify Plus, Oracle ATM, IBM Websphere, and more.

We want to help you implement a PIM solution in a way that guarantees benefits for your digital commerce solution. Let’s discuss how we can make a PIM system work for your business!

Why choose Vaimo?

Let’s talk

Contact us

Tommy Essenholm, Head of Sales and Business Development, PIM at Vaimo

With over 110 successful PIM projects delivered, you’ve got a PIM partner in Vaimo. Talk to the PIM experts today.

Reach out to our PIM expert, Tommy Essenholm, Head of Sales & Business Development, directly at tommy.essenholm@vaimo.com.

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