Agentic commerce is the natural evolution of AI in digital experiences. An agentic commerce system is an AI that doesn’t just talk to your customer; it researches for them, discusses options with them, and even buys the final product on behalf of your customer.
The core difference is the shift from a pre-defined customer journey to an autonomous customer journey. This turns AI from a predictor into an active executor that makes independent decisions to achieve a goal.
At Vaimo, we’re excited to take a leading role in helping our clients understand, prepare for, and build these next-generation experiences.
As early practitioners of AI, we believe the next chapter is generative commerce, and we’re building the foundations for a future of intelligent customer journeys, and agent-led experiences.
Src: Mckinsey – The agentic commerce opportunity – Oct 2025
Overwhelmed customers
Buyers today face decision paralysis and need help navigating complex product catalogs. Agents solve this by filtering noise and providing highly contextualized, one-to-one guidance.
Internal inefficiency
Manual handling of complex configuration, quotes, or product data slows down sales cycles. Autonomous agents handle these complex interactions instantly, driving massive efficiency.
Lack of personalization
Existing systems struggle to tailor the full purchasing journey uniquely for every single customer. Agents use real-time data to deliver a truly unique and relevant experience at every single touchpoint.
How Vaimo delivers agentic commerce
We don’t just talk about the future, we deliver a clear path forward. Our approach focuses on getting your business ready to operate with autonomous agents, not just for them.
The discovery track (get found by agents)
We make sure that AI agents and generative search tools can find, understand, and recommend your products accurately. Think of this as the next generation of SEO/GEO (Generative Engine Optimization).
What we do: We optimize your data, product descriptions, and site architecture so that third-party AI agents (like ChatGPT or Google’s generative search) prioritize your brand when autonomously researching and compiling shopping lists for customers.
The goal: Ensure you are discovered and included when AI agents decide what products to buy.
The channel track (agents in your own channels)
We design, build, and deploy the specialized AI agents that operate directly within your digital properties.
What we build: These are the custom AI assistants that work on your website, app, or in-store tablet. Examples include AI shopping assistants, automated merchandising agents, content agents, and specialized tools like the virtual wine sommelier.
The goal: Provide customers with instant, expert-level consultation and action (quoting, configuring, purchasing) that integrates seamlessly with your internal systems (ERP, PIM).
The marketplace track (sell on autonomous channels)
We prepare your commerce platform to connect and transact directly with external, autonomous sales ecosystems.
What we enable: We build the integrations and data pipelines needed to sell on third-party channels powered by AI, such as future agentic channels (like buying via ChatGPT) and advanced AI-powered marketplaces.
The goal: Expand your sales reach beyond your website, making your products available wherever autonomous buying agents are completing transactions.
Vaimo partnered with Elon, a member of Euronics, to develop an AI-powered sales tool that brings the efficiency of agentic commerce directly to the shop floor.
The AI assistant allows Elon staff to:
Pull up customer history, store inventory, and campaigns and thereby generate tailored recommendations on the spot
Close sales anywhere by adding products to a customer’s cart or wishlist, and ensure the sale is attributed to the correct salesperson even if the purchase is completed later
Provide export support, with troubleshooting, warranties and specs on hand to answer complex customer questions
The result is a unified interface that lets sellers focus on the customer, not the tech, driving efficiency and enabling a measurable, omnichannel sales workflow.
Agentic commerce is not a replacement for good commerce fundamentals; it’s an extension of them. It requires expert knowledge in integration, composable architecture, and a deep understanding of the evolving buyer journey.
Vaimo is your agentic commerce implementation partner, with over 15+ years of building next-gen commerce. Vaimo delivers leading agentic commerce solutions globally, with teams serving North America, Europe, and the APAC region to ensure local market expertise and successful implementation.
Is your current tech ready to support the next wave of autonomous digital experiences?
Henrik Feld-Jakobsen, Chief Strategy Officer at Vaimo
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