Our Clients’ Top Ecommerce Features

At Vaimo, our clients are consistently reaching new heights as we work with them to drive success in digital commerce. And with clients across sectors and industries, success can take different forms. It might be an enhanced customer experience, greater business efficiencies or growth in online sales. Whatever it is, Vaimo works closely with our clients to deliver features and solutions which lead to tangible results. In the first of many more articles, we’re going to explore some of our clients’ top features and functionalities which are helping them to accelerate their online sales and grow their digital footprints.

‘Build Your Own’ with I.Ma.Gi.N. Jewels

I.Ma.Gi.N. Jewels has an eCommerce site fit for the demanding needs of the modern day customer. And a key piece of its enhanced customer experience puzzle is the innovative ‘Build Your Own’ function. This allows customers to build and customise their own necklaces, adding charms to suit their style and personality. Customers can also engrave products with a personal message of their choosing which they can carry around at all times. For a truly personalised experience, the Vaimo-developed functionality allows users to walk through this process in real-time—with an immediate view of how the product will look in real life.

BAUHAUS Sweden’s end-to-end customer experience

BAUHAUS Sweden brings customer experience full circle with its pioneering in-house last mile delivery. The pilot project went live in early 2018 and features BAUHAUS’ Sweden own logistics solution with the support of a native internal app for BAUHAUS employees which supports deliveries for both B2B and B2C customers. The native app controls the flow for drivers and distribution centre personnel. There is also an integration with a PTV system for routing deliveries and a modified Magento Commerce order flow. This feature removes all friction from the home delivery experience as customers are able to track and review orders in real time. This has led to increased customer satisfaction and employee engagement.

Selver’s optimised picker journey

Supermarket powerhouse, Selver, operates a distribution centre dedicated to the fulfilment of online orders. Using order management, and through a number of Vaimo-developed configurable elements, the warehouse pickers’ routes are optimised for efficiency. This means that pickers can complete orders in the quickest time possible whilst covering the least amount of ground. Plus, with the help of data, Selver has arranged the distribution centre so that pickers have easy access to the most popular (and most regularly ordered) everyday items. This all provides Selver’s pickers with an easier and more intuitive process which is then passed onto the customer through quicker online order deliveries.

The Lounge Co’s Product Configurator

Vaimo developed a Product Configurator which allows customers to effortlessly follow steps to select the type of sofa, followed by size, fabric and feet. Built using React, the Configurator completely replaces the standard method of option selection on configurable products. Through the development of the configurator, The Lounge Co.uses visualisation so that customers can truly picture what they are buying without needing to see the product in person.

Leveraging user-generated content with Helly Hansen

As part of Helly Hansen’s Magento 2 build, user-generated content (UGC) was implemented on the site to drive conversions and build trust. Using the Yotpo platform, Helly Hansen draws on the power of social proof by integrating UGC throughout the customer journey. This is particularly powerful in the eCommerce arena where consumers are craving validation and reassurance from their like-minded counterparts prior to purchase. To see how UGC works in practice, check out this case study to see how Vaimo grew Helly Hansen’s online YoY sales by 45% through Yotpo integration.

Building your dream Jaguar with the Nic. Christiansen Group

In response to the huge demand for the concept of Jaguar’s new I-PACE model, Vaimo delivered a conversion store where customers could register their interest in the vehicle. The solution allows customers to walk through four intuitive steps, inputting details about the car they would like to purchase—this calculates an overall price and leads to a final check-out page. The site commits customers to their choice with full transparency of visual details and pricing, giving them the feeling that they have pre-ordered the car.

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