The Habit Fashion Gala is organized by Swedish fashion magazine Habit Sko&Mode, an industry icon since 1961. The Gala provides a way to reward and encourage merchants and retailers in the fashion world, both big and small. The event is preceded by comprehensive analysis by a 60-strong panel of judges, and public nominations are also included to encompass a wider perspective.

We are pleased to share that the three finalists in each of this year's thirteen categories included a whopping four Vaimo clients! Dr. Denim (Denim Supplier of the Year), Fjällräven (Sustainability of the Year,Sports Supplier of the Year), Filippa K (Supplier of the Year), and Naturkompaniet (Omnichannel of the Year).

Naturkompaniet scooped up the award for Omnichannel of the Year, and Filippa K received the Supplier of the Year award. The Vaimo headquarters in Stockholm are rumbling today with cheers and possibly some tears of pride. Congratulations to Naturkompaniet and Filippa K for their efforts!!!

"With a strong commitment, Naturkompaniet offers a customer experience at the forefront, across all channels. Regardless of where the customer or the product is, an omnichannel concept is delivered, seasoned with service, knowledge and adventure."

The jury's assessment criteria for omnichannel:

• Has maintained online sales for at least two years and shared at least one annual report

• Demonstrates financial buoyancy

• Has a clear website with easy navigation

• Demonstrates innovation

• Provides a customised customer experience for various platforms

• Demonstrates synergy and integration between channels, both physical and digital

• Upholds a deliberate, continuous, and engaging presence in social media

"With a conscious and contemporary interpretation of the classics, Filippa K continuously delivers and matches the high expectations of retailers and consumers. Quality, design and wearability are key words in the collections.Via garments marked by a sharp simplicity and a modern, comprehensive view on fashion, sustainability and recycling, the brand has created its own cycle."

Read more about the awards HERE.