The South African Vaimo team recently hosted a Meet Magento Event in Johannesburg. The event welcomed over 50 delegates, who had come together to meet, network and share. We were pleased to welcome Katy Wilson and Sean McCarry from Magento, as well as Grant O’Connor from Adobe to the event, all who offered very insightful keynotes: Magento - Our Future into the South African Market as well as Magento 2.3 & Our Future with Adobe which granted South African clients a clearer understanding into what could be expected and anticipated in the future.
Paris Philippou from Edcon, Alexi Vontas from Coppertable, and Kevin Clarke & Rohan Visagie from the Vaimo team also offered valuable and thought-provoking presentations around eCommerce and optimisation.
Here are our key highlights and takeaways of the day:
History of Magento Product Investment & Innovation
Magento Growth & Expansion
Magento Commerce & Why leading Companies Choose Magento
Taking Share in Key Segments
B2C & B2B Commerce Platforms
The 10 Principles of Persuasion
Endowed Progress
Sunk Cost Fallacy
Appointment Dynamic
Cognitive Load
Hedonic Adaptation
Reciprocity Principle
Collective Opinion
Master Authority
Scarcity Urgency
Humour Theory
Digital Transformation
The Need to Transform Edcons’ Ecommerce Journey
The importance of mobile
Traffic shifting towards mobile
Speed, design & content - key to success
Digital Marketing Trends - Alexi Vontas, Coppertable
Everything should already be mobile first
Rethink your digital audience nurturing strategy
Know what success looks like to your brand - set targets accordingly
Exhaust the bottom-of-the-funnel & move up
Define your audiences better & treat them individually
Evolve your brand
Prepare for the day
Data is free
Magento Commerce Cloud - Part of Adobe Experience Cloud
Sales Channels
Page Builder
Progressive Web Apps ( PWAs)
Adobe Target - Marketing Cloud
Adobe Analytics
