Our partner, inRiver, has released a new research report on the role of product information management in B2B commerce.
Thanks to increased competition and changing buyer demands, the B2B ecosystem is in a period of transformation. B2B buyers now expect the same, seamless purchasing experiences that they’re used to as consumers. So the pressure on B2B sellers to adapt to consumers’ needs and preferences is real.
This report explores global survey data to uncover the biggest pain points shared by B2B decision-makers across the globe, and how to adapt for successful product merchandising to drive maximum buyer engagement and revenue.
Here’s what it covers:
Redefining Commerce for 2020 and Beyond
Competing on the Global Stage
The New ROI: Return on Information
The Rise of the Machine: Assisted Merchandiser
The findings are based on a survey of 1333 senior decision-makers from various industries (manufacturing, food and beverage, medical device manufacturing, construction, home improvement, furniture manufacturing, fashion and luxury goods) from the US, UK and DACH region, including Germany, the Nordics, Belgium and the Netherlands.
At Vaimo, we help you define your PIM requirements and then select the best-suited approach with support during all steps of the implementation. Contact Us and discover how a PIM can transform your digital capabilities!
