Our blog is here to help your business succeed online. In 2019 we published over 130 articles on topics related to customer experience, digital enablement, eCommerce best practices, technology trends and much, much more. With the new year upon us, we’re going to run through our most popular articles of 2019 to get you inspired for success in 2020!
1. What is PIM? The Advantages and Benefits of Product Information Management
More and more businesses are turning to PIM to get a single point of storage for all product information—which can then be used across different platforms and systems. This helps to cut down on error-prone manual processes and provides the foundations to help your business scale its operations at speed. In this article, we get you clued up on all things PIM—what it is, how it can help your business, when you should consider implementing PIM, and what’s involved in getting it set up. So if you’re still unsure about whether PIM is right for your business, get the guide now!
2. Pros and Cons of Selling on Amazon vs. your eCommerce Website
With its growing influence in the world of commerce and retail, Amazon was yet again a hot topic in 2019. And it’s no wonder. After all, merchants are often unsure as to how Amazon fits into their wider eCommerce strategy, or if it should be there in the first place. But the relationship between your eCommerce store and Amazon isn’t so clear-cut. The best strategy in moving forward depends on your current circumstances and future aims. In this article, we explore the interplay between Amazon and your eCommerce store to help you decide whether Amazon is a viable sales channel for your business. Get the lowdown on Amazon now and hear about Vaimo’s Amazon Business Case framework to get you primed for success on the platform.
3. Google Analytics Enhanced Ecommerce — Why You Need It
In 2019, we saw serious interest in this article about the power of Google Analytics Enhanced Ecommerce in providing valuable data insights for your business. Vaimo eCommerce strategist, Patrick Björnbom, looks at what the different Enhanced Ecommerce conversion reports offer and how they can help in your efforts to improve merchandising, conversion rates, and revenue. Get a full overview of everything you need to know about the reports Read it here and just book a call with our Strategy team if you’d like to learn more.
4. B2B eCommerce, Manufacturing & Industry 4.0
If you’re a B2B merchant or a manufacturer, then this is the article for you! We investigate the role of Industry 4.0 in transforming the B2B eCommerce space and what this means for your business. You’ll also learn how eCommerce can help B2B companies and manufacturers increase competitiveness at a time of massive technological and societal change. So don’t delay, see how your business can leverage eCommerce to drive future digital success.
5. 2020 Ecommerce Trends from our CEO
Towards the end of last year, David Holender (Vaimo CEO) took some time out to reflect on what might be coming in 2020 and what this could mean for your business. The eCommerce landscape is dynamic and in constant flux, which means business leaders often struggle to know exactly what to invest in next for future success. In this piece, David discusses some of his major trends and whether or not you should be prioritising them in 2020. So from chatbots and PWA to AR, security and much more, here are the major themes to look out for this year!
As we enter a new year (and decade) we’d love to hear your feedback about the content we provide. So whether you have any recommendations, want to suggest an article idea for 2020 or just feel like saying hello, then please reach out to us on LinkedIn, Facebook or follow us on Twitter. Alternatively, just send an email to Vaimo’s content writer Piers McEwan: piers.mcewan@vaimo.com
